About Ulrich Wiehle

Although Ulrich Wiehle (Uli) is known as a numbers guy, he could just as easily be known as a growth expert – having helped so many of his clients to embark on a growth journey.

Working in the financial markets in Germany for 15 years as a managing partner and shareholder of Cometis AG, he prepared over 50 SMEs for their IPO and advised over 200 listed German companies on their investor relations strategies, secondary offerings, bond issues, and mergers and acquisitions.

Since falling in love with Waiheke Island and moving to New Zealand almost 10 years ago, Uli first jumped into the start-up sector before joining Advisory.Works in 2018. He became a Shareholder and Director in Advisory.Works in 2022 as part of a Management Buy-out, leading the company into a new era together with his business partner Logan Wedgwood. Since then, they have also developed and launched Beyond, a powerful Strategy Execution Software, spun-off the company as a separate entity and have successfully raised capital twice whilst at the same time navigating Advisory.Works through the post Covid era.

“From setting effective strategies and executing on them, to getting your finances right, or raising capital, I help businesses unlock their potential” shares Uli. “I pride myself on listening and very quickly understanding the issues so that I can help you make informed decisions to move forward. And one of my secret weapons is to bring some fun and energy back into teams that have gone stale.”

Some of the things that make Uli a legend include:

• Facilitating transactions which helped clients raise a total of over two billion euros, including one equipment manufacturer who grew from $20 million turnover to $500 million.
• Writing bestselling financial reference books, including 100 IFRS Financial Ratios, which was translated into seven languages and sold more than 500,000 copies.
• Mentoring business owners through the Entrepreneurs Organization (EO) and their Accelerator programme.
• Being an active business angel with a portfolio of more than 10 New Zealand start-up investments including successful exits through the Flying Kiwi Angels.
• Having successfully exited two of his own businesses that he built from scratch before the age of 40.
• Helping a New Zealand business in the construction industry to build their Senior Leadership Team, double revenue to more than $24m within 3 years and grow the EBIT margin from a loss to more than 15%.
• Launching Beyond, structuring and executing capital raises, and preparing the company for an international Kiwi success story.

Uli knows first hand how tough it is when you have a business you’re trying to grow – and he has created exceptional strategies with his clients to overcome these challenges. Along his journey, he’s learned how important full alignment and shared values amongst the team are in being able to successfully execute. He’s taken that lesson to heart, and knowing how much of a difference execution can make to growth, this drives Uli to help others stay on track. His German upbringing surely helps with holding people accountable.

In everything he does, Uli brings a commitment to doing business the right way – making decisions based not just on numbers, but also on what’s right for the people involved and for a brand’s reputation.

“My time in the financial space taught me that it takes years to build up trust, but only seconds to destroy it. One bad move, or unethical decision, can change the way people view you forever. That’s true both for your business as a whole, and for your leadership.”